About Linda

Linda Graham is the founder and owner of FinCommunications, a marketing business that specialises in financial services. She has 15 years of marketing experience in South Africa and Australia. She is also a Certified Financial Planner and has 5 years of experience in the field of wealth management.

The FinCommunications story. What’s yours?

A few months ago we published a blog on Mastering the Art of Financial Storytelling. Now we’re going to put our money where our mouths are and tell the Fincommunications story. Here goes…

I graduated with a Business Science Degree from UCT and embarked on a career in Corporate Marketing in both South Africa and Australia. After ten years of […]

To chat in a box or not? 

More and more businesses are incorporating chat boxes into their websites. Clients love both the immediacy and the personal connection. A real human being standing by to answer your questions sure beats an email. There’s no doubt that chat boxes work well for both clients and businesses, but they’re a big commitment and need to be well managed. Read on […]

Who owns your LinkedIn profile?

Who owns your LinkedIn profile?

We’ve recently presented a few workshops on ‘Social Media and the Law’. For many attendees, one of the hottest topics has been the ownership of personal LinkedIn pages. Have you ever considered that your LinkedIn profile (along with your password and connections) could actually belong to your company? We kid you not…

Decentralised databases 

In the […]

2018-07-30T15:52:46+00:00 July 30th, 2018|social media policies|2 Comments

Mastering the art of financial storytelling

Stories make the world go around. Whether you’re marketing a leading financial brand to a national audience or merely trying to persuade a client that they need more offshore exposure, your task will be a whole lot easier if you can master the art of financial storytelling. Fortunately, it’s not rocket science. Read on for the how …

Contrary to what […]

2018-11-12T13:20:35+00:00 June 19th, 2018|Financial Writing|1 Comment

3 reasons why financial advisers can benefit from a business coach

“All it takes is one new insight or idea, strongly acted on, to take you to a completely different place” – Robin Sharma

Very few financial planners have a relationship with a business coach, one of the reasons being that there’s the belief that coaches are really an unnecessary expense and professional people should be able to work things out for […]

2018-11-10T08:11:30+00:00 May 14th, 2018|Coaching|0 Comments

3 ways to get your financial writing to work for you

Whether you’re sending out a newsletter, crafting a social media post or putting together an infographic, your content must add value to your clients’ lives. This means steering clear of spreadsheets and graphs in favour of clear, concise writing that’s packed with relevance to your clients’ lives. Read on for the one, two, three of successful financial writing…

Heartfelt narratives

Imagine you’re […]

2018-11-10T08:21:17+00:00 April 18th, 2018|Financial Writing|0 Comments

Social media in financial services: the good the bad and the litigious

We recently presented seminars on the use of social media in a compliant manner in the financial services industry.  Read on for a quick synopsis of the main legal takeaway points and the benefits of social media policies.  

Freedom of speech is not an absolute right

Freedom is one of the most important pillars of democracy and we all value our […]

Smart tips for creating social media policies for financial services

Chances are you haven’t given much thought to how FAIS, POPI and the Employment Act relate to your employees’ social media use.  Recent lawsuits show, having an active social media policy is an absolute must for all financial service providers…Big or small.

The use of social media is an excellent marketing tool if used wisely, but in the wrong hands, […]

2018-03-16T08:34:18+00:00 January 27th, 2018|Financial services marketing, social media policies|0 Comments

Festive greetings from FinCommunications

We celebrate a successful first year in business as specialists in financial services marketing.

It’s hard to believe that our successful first year draws to a close.  We’re proud to be working for Prudential Investment Managers, Kanan Wealth, Private Client Holdings, Personal Finance magazine and FNB on an ongoing basis and on an inspiring project for Coronation.

Our growing team of writers […]

2018-05-24T15:09:10+00:00 December 19th, 2017|Financial services marketing|0 Comments